1. The ad I think was based on The unfinished claim. I say this because, they are saying that yachts are necessities in today's world, why?
2. I think the best claim that really would drag me in is, The Unique Claim. I say this because when they are comparing it to another thing, it really shows how much better it is. That really makes me want to buy it even more.
3. Messaging value really reassures you that you will love whatever your buying and that you'll really fall in love with the company and everything about it. Whereas branding value only reassures you that it won't break and it only regards things about just the one product.